Increasing Conversions With 1-Page Checkout
27%
$26,000
Brand Overview
GiantMouse is a premium knife brand founded by Danish designers Jesper Voxnaes and Jens Ansø, offering high-quality, expertly crafted knives with a focus on both functionality and aesthetics. Combining innovative design with durable materials, their knives are built to perform and last. With a commitment to excellence, GiantMouse delivers cutting-edge tools for both collectors and everyday users.
Objective
The objective of this CRO test was to determine whether simplifying the checkout process from a 3-page flow to a 1-page format would reduce friction, improve the user experience, and ultimately increase the checkout completion rate, leading to higher conversions and revenue.
Hypothesis
Replace Shopify's 3-page checkout with 1-page checkout will increase CVR
Results
The CRO test revealed that switching from a 3-page checkout to a streamlined 1-page format significantly improved the conversion rate (CVR). The simplified process reduced abandonment, leading to a smoother user experience and a notable uplift in completed purchases, resulting in a measurable increase in overall revenue.
Control
Variant
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