Skip The Customization: Traditional Form Outperforms DIY Customization Tool
2.5x
$11,700
Brand Overview
Puck Drop Prints specializes in high-quality, fully customizable hockey jerseys, socks, and pant shells, designed to help teams stand out on and off the ice. With a focus on durability, performance, and unique designs, they offer free design services and personalized support to ensure every team gets the perfect look. From youth leagues to adult teams, Puck Drop Prints is the go-to source for custom on-ice hockey apparel.
Objective
To increase order leads for Puck Drop Prints by optimizing their website's conversion funnel to include a manual outreach form.
Hypothesis
The current jersey customizer requires too much effort from users, leading to friction in the purchase process and a lower conversion rate. By adding a simple order inquiry form, we will reduce user frustration, streamline the purchase experience, and increase conversions by allowing customers to express their needs without going through a complex customization process.
Results
The experiment to replace the jersey customizer with an order inquiry form resulted in a significant improvement in user engagement. We observed a 2.5x increase in order inquiry submissions, confirming that simplifying the customization process reduced friction and encouraged more customers to reach out with their requests. This suggests that the streamlined approach is more effective in capturing leads and driving potential sales compared to the previous, more complex customizer.
Control
Variant
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